Innovation, Startups & Rock'n'Roll !
Co-fondateur & CTO de Greendizer, une startup basée à Paris et Casablanca. Je suis ingénieur-architecte IT, un peu designer dans l'âme, passionné par les startups, la bonne musique et l'innovation sous toutes ses formes.Networks | About.me · Twitter · LinkedIn
In a previous post, I wrote about the real meaning of Growth Hacking and its real purpose, here’s a little recap and how to do it right (and wrong).
Growth Hacking done wrong :
- Exploit every social channel to promote your product to as many people as possible.
Grow Hacking done right :
- Building a product that is actually useful and that resolves a real problem.
Ask yourself, “Why my futur users would be upset if they could no longer use my product ?”.
- Discovering where the people who don’t know about your product and also be upset to lose access to it spend their time.
Then, go meet them (online or offline).
- Undersand what creates trust for these people.
Usually, the strongest is a referral from someone they know.
- Test, get maximum feedback.
Explore every opportunity to put the highest-level-of-trust experience in front of the most-likely-to-be-interested people.